Ginnie Errichetti Top notch art director with over 35 years experience.
What started out as a freelance job designing a logo and sales materials for Long Island’s ADM Video in the eighties, turned into what would become Erric Sorelle Studios, a thriving graphic design business. Ginnie started in the graphic design business in 1985 primarily in the cosmetic and fragrance industry designing mass retail packaging, point of purchase displays and collateral sales materials for Long Island’s own Quality King Fragrances, Inc. and BarLor Cosmetics in Oceanside, NY. Ginnie, became a board member of ICMAD (Independant Cosmetic Manucturers And Distributors) and specialized in health and beauty aid package designing. Through a recommdation from a packaging printer, in 1995, Erric Sorelle began designing packaging for Forum Novelties. She expanded into art directing costume and accessory photo shoots for Forum. That client relationship continues to this day and Forum Novelties is now a subsididiary of Rubies Costume Company, Inc., one of the largest costume and party supply companies in the world. Ginnie, and her team of exceptional talents, have launched thousands of product brand identity packages.
“Our goal is to help our client’s company and their products to be successful and profitable”
“Ginnie, and her amazing crew, are a pleasure to work with. I have worked with Erric Sorelle Studios for over 25 years. They understand the projects, and get the job done efficiently and on time…..everytime!” -Warren Berkowitz, Forum Novelties
“The Sorelle” (sister), Susan is co-founder of Erric Sorelle Studios.
From 1985 working with Ginnie in the fragrance and cosmetic package design industry, to presently designing costume, accessory and party decor packaging style guides for Forum Novelties, Susan has been the heart and soul behind Erric Sorelle’s award winning designs. She is a talented artist using Illustrator and Photoshop . You are sure to have success with Susan as your lead designer. Whether you need a professional logo, a brand identity or a product designed, Susan has the ability to take a client’s vision and pair it with what will attract their market, producing a brand that is clear, precise and on-trend. Her experience with all types of printing ensures cost efficiency with maximum impact.
“Susan created a logo for my company in 1990 and it has been a timeless, professional, clean look, that reproduces well everywhere I use it. Not only on my business cards and stationery, but it looks great on my trucks, signage, website…
even my tee shirts and hats!!” -Roy Bryhn, Bryhn Design Build
“Susan has created hundreds of successful style guides and brands for thousands of our products. Our in house art department has generated our SKU’s by following her packaging graphics and specifications. I attribute my years of successful product launches to the help of Susan and her hard working staff.” -Warren Berkowitz, Forum Novelties.
When you call Erric Sorelle Studios, you will hear Dawn say hello, not a recording, and she will ask you how she can help you…and you can be sure she will. Dawn is Erric Sorelle’s dependable manager who services customers and gets them what they need….and pronto! Clients can always rely on Dawn to answer a quick question, send over a file or listen to anything she can help with. She orchestrates job flow, working with the designers, customers, printers, billing and archiving. Her artistic eye, her tech skills and her people skills, combined with her designing skills make her our very own unicorn!.
“Dawn’s efficiency and organization makes my job so much easier! She is always available to me to help with every project and question. She deals directly with our manufacturers and helps to ensure our projects are getting done correctly and effectively. Dawn is professional and an absolute pleasure.”
-Mary Jean McNolty, Assistant to Robert Kamin, Forum Novelties.
Her name defines her well! Since 2010 when Tara joined our team, she has become an integral and important part of Erric Sorelle. Not only is she an amazing artist, who’s always up with the latest trends, she also works on our photo shoots and is a skilled photo editor. If you have been enjoying our Instagram posts, Tara is the person behind that. Her illustrator talents have adorned many of our paper goods and party decor designs, fabric designs, costume packaging logos and game graphics to name a few. Tara is always up for a challenge, and gets the job done.
“We couldn’t be happier with our clean and modern style guide created by Erric Sorelle for our decor lines. Tara is an amazing artist who is a pleasure to work with. We love collaborating with her to create new products and lines. ”
-Rachel Marks, SKD Party
Not only is Peggy the keeper of the books and bills-she is Erric Sorelle’s incredible copy writer!
She writes, she checks, she proofs, she edits!
Erric Sorelle is very fortunate to have Peggy’s left-brain talent with numbers to balance out our well rounded team!
WE ARE A GRAPHIC DESIGN TEAM FOCUSED ON CREATIVE SERVICES AND INNOVATIVE IDEAS TO HELP YOU DIFFERENTIATE YOUR COMPANY FROM YOUR COMPETITORS. OUR EXPERIENCED PROFESSIONAL GRAPHIC DESIGNERS CONTINUOUSLY ANTICIPATE AND EVOLVE WITH CURRENT MARKET TRENDS AND WILL PROVIDE PERSONALIZED HANDS-ON SERVICE. WHETHER IT’S CORPORATE IDENTITY DESIGN, PRODUCT DESIGN, PACKAGE DESIGN, PHOTOGRAPHY, OR MARKETING MATERIALS, OUR DESIGNERS WILL CREATE THE TOOLS YOU NEED TO PUSH YOUR BUSINESS FORWARD AND INCREASE YOUR SALES.